The LEGO brick has become a worldwide feeling that is as much a part of the cultural cloth as Billund, the little area in Denmark where it all began. But the company’s progression into a market giant wasn’t without the https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr reveal of setbacks and problems. One of those came in 1942 every time a warehouse open fire consumed almost all of00 the toy manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a crucial decision.

This individual decided to transfer the company far from wooden toys and toy vehicles, which had been its bread and butter, and move into clear plastic toys. It would be a major transformation for the family-owned enterprise, and the one which was not primarily well received.

A journalist noted that “plastics will not replace very good, solid wood. ” But Godtfred Christiansen persevered and started to try out new models that used plastic. The first sensitive step was your introduction within the Auto Binding Bricks that held together in order to avoid block systems from toppling on children.

The new Seglar bricks did not become the iconic toy that we know today till 1949. Until then, the interlocking bricks were mare like a construction plaything than a real building toy. It was as well not right up until 1958 the fact that the satisfying simply clicking coupling program became a standard feature.

Throughout the 1971s, the company continuing to increase in production and market reach. The company added Legoland subject parks into the mix and created more advanced pieces that were aimed toward older viewers, including the Technic line of bits such as axle assemblies, gears, redressers, and general joints.